I'm a planner by nature and these days I'm stymied by the number of ways to connect with consumers.Having grown-up professionally in the 1990's I'm still at home with analog media such as TV, print, radio and outdoor. With a start-up, however, there's not a lot I can do to promote myself throught these traditional channels (because I don't have much in the way of a marketing budget). All I can do is creatively push for a mention in family-friendly TV shows, magazine and radio stations. And trust me, I will do this...What I can do to connect with consumers (mostly engaged, enlightened moms but not just them) is to use the new media: blogging, commenting on other blogs, getting mentions in other blogs, social networking (e.g., Facebook and Twitter) and podcasting.I've read books on how to master these digital channels and have some big ideas I'll soon share and implement but I'm stymied by what comes first and when.- With Twitter, how much is too much? Do people care what kind of pizza I had for lunch last Tuesday?- With Facebook, do your friends and/or fans really read what you do each day or week and will they act on it?- With blogs, how much is too much and does the fact that no one or few comment mean your post stinks?Having more questions than answers is never a fun place to be. Perhaps I should go the Jackson Pollack route and throw a lot of paint on the canvas, hoping for the best. It certainly worked out for him. More likely, I'll test & learn, changing course when it makes sense to change course. Hopefully I'll be smart enought to stick with what works while it's still working and know that in the digital space, things can change quickly. Let the fun begin...